Channel Research LabState of Channel Marketing 2026
How channel marketing really gets funded, staffed and measured, from the people running the programs.
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Benchmarks, salaries, event research and more, from the vendors, distributors and TSDs who run the channel. The research arm of the Channel Marketing Association and the Channel Sales Association.
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Thousands of channel marketing and channel sales professionals across vendors, distributors and TSDs. Not analysts guessing from the outside. The people with the budgets, the programs and the quotas.
The research
Channel Salary Survey
What channel marketing and channel sales pros actually earn, and how your pay compares.
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The benchmark for channel sales leaders, sellers and partner managers.
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